LOCKSTEP DIAGNOSTIC

The business health diagnostic tool allows you to review business performance and identify growth opportunities. Achieve the big picture of the real value of your business. 

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Every great business of all sizes and types is built on 7 core components

Fill out the form below to download the one pager 

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7 KEY COMPONENTS OF AN EFFECTIVE STEP CHANGE (1).001

The output is the Radar Chart Visualisation that maps out
the strong and weak points of your business 

Click here to run your Lockstep Diagnostic

7 KEY COMPONENTS OF AN EFFECTIVE STEP CHANGE.002

We highly recommend you to have your board members participate in the Lockstep Diagnostic exercise.

 

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Step 1: 

Complete The Diagnosis

Click Here to access the online business assessment tool and follow the instructions.

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Step 2: 

Receive Your Radar Chart

Check your email inbox for
the Radar Chart visualisation.

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Step 3: 

Join The Debriefing Calls

Accept the debriefing call invitation to evaluate business opportunities with us.

The Glossary Of Seven Components Of Effective Step Change

KEY COMPONENT 1: GUIDING STARS

This encompasses the makings of a strong brand and business foundation
– from the heart and soul of the organisation to the guiding force
that drives all business and brand decisions.

SUB-COMPONENT 1:
PURPOSE

Brand purpose is your reason for being and what you aspire to be. This should touch, move, and inspire all stakeholders in your business.

SUB-COMPONENT 2:
EMPOWERING BELIEFS

Inspiring statements of what you believe as an organisation. This is what gives your organisation the energy and motivation to drive towards your purpose.

SUB-COMPONENT 3:
AMBITION

One single statement of commercial intent.
It indicates the commercial outcome of the business. It is often referred to as the BHAG (Big Hairy Audacious Goal) or the Moonshot Goal.

SUB-COMPONENT 4:
MEASURES THAT MATTER

These are metrics comprising of a maximum of five lead and lag indicators. Having measurable values show the organisation fulfils its business potential.

SUB-COMPONENT 5:
CORE CAPABILITIES

Being able to clearly identify the organisation's key resources and capabilities that deliver the strategic advantage of the business.

 

KEY COMPONENT 2: STRATEGIC CHOICES

Time, money and focus are limited resources.
Strategy directs the how, where, and why you leverage your scarce resources,
making it a crucial part of growth.

 

SUB-COMPONENT 1:
CLARITY ON CONTEXT

All great strategy arises out of a comprehensive understanding of context.

 

SUB-COMPONENT 2:
CORE STRATEGY

A clear statement of how you're going to win. This should link to your business objectives.

SUB-COMPONENT 3:
ALIGNED CHOICES

Whether it is a seemingly small choice or a tough decision, everyone in the organisation should be aware of how their part aligns with the business strategy and how their decisions set the whole team up for success.

SUB-COMPONENT 4:
HORIZON ALIGNMENT

This highlights the mapping of key projects and strategy objectives across different time horizons to make sure that the organisation meets project delivery expectations.

SUB-COMPONENT 5:
STOPS & NOTS

As much as strategy is about what you commit to do, it is also about what you decide not to. This means that you need to stop tactics with low financial or strategic value, and encourage activities that bring higher return.

 

KEY COMPONENT 3: VALUE EQUATION

As a business, it is your responsibility to deliver value for your end customers.
This means that you need to have a solid value equation and a clear picture of what the customer gets.
The better the value equation, the healthier your business will be in the long term.

 

SUB-COMPONENT 1:
PRODUCT/MARKET FIT

Being in a good market with a product that offers customers the value they have been looking for.

SUB-COMPONENT 2:
SOLUTION DESIGN

Looking at your product or service as a complete solution for customers. It doesn’t matter what product you're making, it's the benefits to the users that matter.

SUB-COMPONENT 3:
SCALABLE DELIVERY

The idea is to deliver high quality solutions with a high degree of certainty and consistency. This is achieved by outlining the supply chain, processes, partners and the steps involved to deliver maximum value. 

SUB-COMPONENT 4:
VALUE-BASED PRICING

This looks to optimising the value your customers are willing to pay for. Start by identifying ways to package the revenue generation model, which not only maximises the return on revenue for your business but also the benefits that your customers enjoy.

 

KEY COMPONENT 4: GO-TO-MARKET PLANNING

Rather than getting lost in the noise, the idea is to make sure that your business is able to
reach the right customer with the right message in the right way at the right time.

 

SUB-COMPONENT 1:
PREDATORY VALUE PROPOSITION

 A statement that highlights the relevance of your offering by explaining how it delivers value against customer's needs and the difference versus competitors.

SUB-COMPONENT 2:
SOCIAL PROOF

 A suite of case studies and testimonial videos that provide proof of client satisfaction.



SUB-COMPONENT 3:
TOUCHPOINT NUDGES

Starting with a list of every touchpoint of where and how customers interact with
your business, then maximise these for a fit.

SUB-COMPONENT 4:
BRAND & CAMPAIGN

Designing clear brand personality and visual aesthetics. Maintaining brand consistency
across various campaigns.

SUB-COMPONENT 5:
MARKETING ENGINE

Selecting the best channels that bring new customers. Measuring cost of client acquisition and customer lifetime value across every channel.

 

KEY COMPONENT 5: ORGANISATIONAL ENABLERS

These involve the operational and internal functions which enable performance improvement and scalability
for your business when optimised.

 

SUB-COMPONENT 1:
PEOPLE

People are Power. It is all about recruiting, recognising, rewarding, and retrenching people based on consistent principles.

SUB-COMPONENT 2:
CULTURAL DESIGN

It includes defining your values i.e ways of being and outlining the process of how team members interact with HR i.e ways of working

SUB-COMPONENT 3:
PERFORMANCE ENABLEMENT

Incorporate best practice from high performing teams into your organisation, and make sure that team members are all clear on their roles and expectations.

SUB-COMPONENT 4:
SYSTEM STACKS

Establish a cloud-based system that works anytime, anywhere and on any device within security protocol, utilised by Finance, HR, Marketing, Supplier Management, and the office/factory.

SUB-COMPONENT 5:
DATA STRATEGY

Identifying ways to acquire data and building a strategy around in order to deliver better service and improve overall customer experience.

KEY COMPONENT 6: EXECUTIONAL ENGINE

This is your ability to execute strategy consistently.
Building executional capabilities and align it with your strategy in order to
accelerate organisational momentum.

 

SUB-COMPONENT 1:
RESOURCE ALLOCATION

This looks into the way you assign and schedule resources to projects and tasks.
 

SUB-COMPONENT 2:
TASK ACCOUNTABILITY

More than just allocating tasks internally via a system that links authority with responsibility, this also means being able to translate your desired outcome into a shared goal that everyone wants to achieve.

SUB-COMPONENT 1:
SCOREBOARD CADENCE

This is all about the key metrics that matter to your business, visualising them and checking in on them on a weekly, fortnightly, and even monthly basis.

SUB-COMPONENT 4:
FEEDBACK LOOP

To keep your organisational momentum going, it is important to regularly digest and integrate what you have learned so far. Use these insights as feedback that will update your executional engine.

 

SUB-COMPONENT 5:
REWARDS & CELEBRATION

Thinking about how you can share the success with the team. Exciting celebrations and rewards for team members contribute in engagement and the team’s ways of being and working.

KEY COMPONENT 7: REIMAGINE VALUE

Customers today choose businesses who they think will be ahead in the future.
In addition to preparing a pipeline of innovation,
it is important for organisations to have a clear vision of what value will look like
in the future so they are better prepared to reinvent themselves.

 

SUB-COMPONENT 1:
EDGE STRATEGY

The idea is to align learning and development to key members of the team. This streamlines future planning and allows room for creativity when it comes to either maintaining or reimagining value.

SUB-COMPONENT 2:
R&D/ INNOVATION

Have a good look across the entire customer experience and customer journey. Studying the key dimensions that inform these areas and making the most of these opportunities will help improve the quality of your client interactions.

SUB-COMPONENT 3:
LAB EXPERIMENTS

This means having a dedicated team or an established process for R&D/Innovation. Either you have one department in your company or you outsource to external parties.

SUB-COMPONENT 4:
M&A STRATEGY

Define the elements of organisational growth that can be attributed to mergers and acquisitions. It’s all about adding value and gaining momentum to your organisation by building your capability of identifying, negotiating, executing, and integrating them.

 

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