To sway someone to your point of view takes skill. The same can be said when it comes to selling a product. The power of persuasion is a potent tool and should be honed to a fine point. Influence: The Psychology of Persuasion will guide you on how to integrate the six heuristics of persuasion into your marketing strategies.
According to Zappos CEO Tony Hsieh, the key to running a successful business is happiness. By developing happiness habits, embracing a happy work-life, and prioritising your customer's happiness, Tony believes businesses can succeed. Delivering Happiness will guide you on how to live life full of purpose, passion, and profits.
Influence: The Psychology of Persuasion
Author: Robert B. Cialdini
Subject area: Applied Psychology, Marketing & Consumer Behaviour, Sales & Marketing
Delivering Happiness: A Path to Profits, Passion, and Purpose
Author: Tony Hsieh
Subject area: Business, Customer Relations
Before attempting any significant endeavour, you should always have a strategy. Having developed one you should always ensure that it is achievable. Good Strategy/Bad Strategy helps you understand the difference between a good strategy and a bad one.
Good Strategy/Bad Strategy: The Difference and Why it Matters
Author: Richard Rumelt
Subject area: Business Strategy
Neither size, depth, or scale can guarantee the continuity of businesses for tomorrow. So what can organisations do to be more future-ready? Exponential Organizations can help one learn how to build an organisation that is scalable, fast-moving, and smart for a better chance of success.
Exponential Organizations: Why new organizations are ten times better, faster, and cheaper than yours (and what to do about it)
Authors: Salim Ismail, Michael S. Malone & Yuri van Geest
Subject area: Systems & Planning, Business & Organisational Learning
Have you ever wondered how your mind works? Have you ever desired to improve your judgement and decision-making skills? Thinking Fast and Slow analyses the two modes of thought and how they affect our judgement and decision making.
Thinking Fast and Slow
Author: Daniel Kahneman
Subject area: Psychology
A great idea without proper execution is useless, but chaos is expected when you act on it. The 4 Disciplines of Execution has the game plan that will help one withstand the power of the whirlwind, the chaos of day to day life, and finally focus on the work that really matters.
The 4 Disciplines of Execution: Achieving Your Wildly Important Goals
Authors: Chris McChesney, Jim Huling & Sean Covey
Subject area: Self-help, Management & Leadership
Efficiency is a must for any great endeavour. Whether you are setting up a small business or running a multi-million dollar company, it is the key to success. Scrum first had its origins in the world of Software Development. And now it is sweeping through a myriad of other places such as Google, Amazon and FBI, where work gets done.
Scrum: The Art of Doing Twice the Work in Half the Time
Authors: Jeff Sutherland & J.J. Sutherland
Subject area: Software Development, Project Management
Understanding different aspects of human behaviour is crucial to every strategy. Switch explores the concept of change and self-control. It points out that change is difficult without the right motivation and compels readers to look at things in a different way - a change of perspective, and get you started on the path of self-improvement.
Switch: How to Change Things When Change Is Hard
Authors: Chip Heath & Dan Heath
Subject area: Stress Management, Organisational Behaviour, Business Decision-Making & Problem Solving
How are today's technologies and current trends shaping and changing the world, and how is it impacting today's businesses? The Fourth Industrial Revolution tackles the opportunity to shape how we live and work through the fourth industrial revolution, the Synthesis revolution, where cyber, physical and medical biotechnologies come together.
The Fourth Industrial Revolution
Author: Klaus Schwab
Subject area: Future Studies, Economic Conditions, Technology & Society
Dual Transformation shows us the ideal transformation model that businesses can use to address change and face today’s disruptive forces. A lot of people talk about disruption and what technologies are coming, but this chunks it down and gives us an approach to resilience for organisations and how we respond to disruption.
Dual Transformation: How to Reposition Today's Business While Creating the Future
Authors: Scott D. Anthony, Clark G. Gilbert & Mark W. Johnson
Subject area: Organisational Learning, Strategic Management, Organisational Change
The Startup Way is the follow-up to The Lean Startup. It follows an example after example of businesses going through that scale-up journey. It covers the idea of companies looking to be purpose-led, to be customer-led, to be agile in their focus and in the way they think about value, getting feedback, and how they deliver their funding.
The Startup Way: How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth
Author: Eric Ries
Subject area: New Business Enterprises, Entrepreneurship
The Platform Revolution is the backstory to businesses like Airbnb, eBay, Uber, and Facebook, and how they have effectively disrupted markets. When people talk about market disruption and technology, what they’re referring to and haven’t distinguished yet is that it’s actually a platform business and a platform play.
Platform Revolution: How Networked Markets Are Transforming the Economy - and How to Make Them Work for You
Authors: Geoffrey G. Parker, Marshall W. Van Alstyne & Sangeet Paul Choudary
Subject area: New Business Enterprises, E-Commerce
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