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Welcome to Exponential Marketing

From Marketing 2.0 to Exponential Marketing. 

As the Exponential Organisations methodology has risen in popularity, most challenger businesses are looking to the world's Exponential Organisations as models for identifying growth opportunities and also to see where the threats arise from. 

This Exponential Marketing frameworks is how those organisations approach marketing.

This module was originally launched as Marketing 2.0, but based on results, it just made sense to rename it Exponential Marketing. 


 

Step Change Explained in 3 Minutes

Summary of what's covered:

We’ve worked with some of the world’s fastest-growing brands, from startups to blue chips, and what we’ve found is this: businesses face the same challenges consistently. And we’re out to help them solve these.

The best solutions come from strategy and creativity coming together. So in this high-level overview, discover our results-driven solutions to the unique challenges of our time.

Redefining Marketing in a Disrupted World

Summary of what's covered:

The rules of the marketing game we grew up playing have changed. Technological innovations are disrupting the business landscape, and as a result, consumer behaviour has shifted. To say that marketers are struggling to find the right strategy today is an understatement.

You need to find out where your customers are and show up with an exceptional value. This needs to be your focus. In this video, learn practical marketing insights from some of the world's elite and most exponential organisations.

 

Redefining Marketing in a Disrupted World from Step Change on Vimeo.

The Drivers of Value

Summary of what's covered:

As you plan for the new financial year, where should you be focusing your resources on? Watch this video as Ash talks about how to drive exponential growth in a disrupted marketplace through four key themes: 

  • Living your organisational purpose. Simply knowing your ‘why’ isn’t enough. Be a purpose-led organisation.
  • Marketing with utility. Don’t just give your audience something to buy. Give them something to buy into.
  • Building scalable foundations. Your marketing calendar won’t be enough in the age of disruption. It’s time you build scalable marketing assets.
  • Becoming agile. The Lean principles are more relevant than ever.

Drivers of Value from Step Change on Vimeo.

Marketing 2.0

Summary of what's covered:

In this video, Ash introduces the one tool you need to redefine your marketing for the modern world.

The Growth Strategies Toolkit is the culmination of working with over 100 clients across every ATO tax category each year.

You will see that it’s made up of the best frameworks and tools that will give you the competitive edge you need to grow and succeed.

How to Plan Marketing 2.0 from Step Change on Vimeo.

Predatory Positioning Value Hack

Summary of what's covered:

Do you have a clear growth target in the next three months? Whether you have one or not, the bad news is that somebody else has your money. For all we know, your customers could be talking to your competitor down the street. Watch this video to learn how to be predatory in your story and make sure you’re making the most of your marketing.

Predatory Positioning Value Hack from Step Change on Vimeo.


WHAT IS EXPONENTIAL MARKETING?

The rules of the marketing game most of us grew up playing have changed. Marketing in this day and age takes more than just the right message. It takes knowing where your customers are and showing up with an exceptional value.

Today’s customers and prospects know exactly what they want and go online to find it. To market your business in this new age, you need more than just the right message to stand out and drive customer loyalty. You need to do more than just create the right offer.

It’s about figuring out how to grow and do whatever it takes to get there. It’s about creating the right conversations with your customers and prospects to build the trust that boosts loyalty and drives growth.

In other words, you need to win where your business meets the market. And that is where Exponential Marketing comes in.

It's about redefining the essence of how you can use marketing to grow and win. Because to us, marketing is growth.

In the videos below, Ashton Bishop dives into the 10 quick wins or value hacks that make up Exponential Marketing and explains how to further apply it to your business.


 

Episode 1: The Purpose of Purpose

Is your company purpose narrow enough so you can win? Is it clear on the wrong that you want to right and the people you want to affect? Does being a purpose-led organisation really impact the bottom line?

Episode 2: Getting to Know Your Market

Is your organisation still doing the SWOT Analysis? Here, Ashton Bishop explains why the SWOT is dead and what’s a more effective tool to help you understand your context better than your competitors.

Episode 3: Speaking Into The Listening

Discover the most crucial thing you need to do before you even start selling.

Episode 4: Presenting Your Value

Want to compete with a larger, more resourced competitor? Then be predatory in your marketing.

Episode 5: Checking Your Foundations

Use data analytics and dashboards to ensure your decision-making around strategy is data-driven, more informed, and therefore, more effective.

Episode 6: Digital Ecosystems

Marketing automation is no longer a luxury that is reserved for the big companies. It’s the ultimate value delivery system you need to serve your customers. In this video, Ashton unpacks marketing automation and where it sits in the digital ecosystem

Episode 6.1: Content Strategy

BONUS VIDEO! It’s quite difficult to unpack something as complex as digital ecosystems in just 2 minutes. So here’s Ashton giving us some tips around content strategy.

Episode 7: Lightning Strikes

Are you deliberately designing an amazing experience for your customers? Learn how to create key impactful, memorable, and remarkable moments in this video and in the masterclass.

Episode 8: Innovation Pipeline

Innovation is crucial to business growth, but marketing leaders struggle to come up with innovative ideas that have business potential.

Episode 9: Cascade Your Strategy

Marketing should be developing the business strategy. Your marketing goals should always be linked to your business goals.

Episode 9.1 [Bonus Roud]: Cascade Your Strategy

When developing a brief or thinking about an initiative, it goes through so many rounds that we sometimes forget to have a strategic lens that makes sense before we go to market. Here are the clear opportunity questions you need to answer.

Episode 10: Sprint

Some people call it ‘agile’. Some just call it ‘getting things done’. In this video, Ashton shares a great hack on how to get moving fast.
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Step Change, Workit Spaces, Unit A1 35 - 39 Bourke Rd, Alexandria, NSW, 2015 (02) 8030 8655