Every great business, no matter the size, gets these 7 things right!

What is Lockstep Diagnostic?

In less than one hour, this tool provides a visual benchmark of your business performance against global best practice in 7 key areas — helping you identify opportunities for growth, shut down areas of misspent energy and pinpoint exactly where your focus should be.

Who is it for?

  • Leaders who are looking for a business Step Change and are smart enough to spend time prioritising their initiatives and aligning their team before making their move.

What do you get?

  • A customised Radar Chart that gives you a single-page view of where you are in each area and where you’d like to be.
  • A report with relative weighting and gap analysis of your organisation.
  • A debrief on recommended sequencing based on similar businesses.
  • A way to see whether your team are aligned on your current state and strategy.

What do you need to do?

  • Invest less than an hour carefully answering the questions and watching the clarifying videos, where required. ​
  • Then be patient; we don’t just spit out a report, we take the time to analyse your results and run a detailed, no obligation, debrief session with you. ​

THE OUTPUT

The Radar Chart Visualisation maps the strengths and opportunity points of your business.

We will review your response and send you a customised report within forty eight (48) hours.
Screen Shot 2021-06-18 at 10.10.58

Find out how your business maps out

The
Group 35
Components of an Effective
STEP CHANGE
KEY COMPONENT
1

GUIDING STARS

The essential light that guides all business and brand decisions.
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1. Guiding Stars
The 5 Sub-Components of Guiding Stars
https://f.hubspotusercontent10.net/hubfs/2337212/__01%20Lockstep%20Diagnostic%20Assets/Videos/1.1.mp4
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1.1 Purpose
The reason for being that should touch, move, and inspire all.
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1.2 Empowering Beliefs
A set of inspiring statements of what you believe as an organisation.
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1.3 Ambition
A single statement of commercial intent.
https://f.hubspotusercontent10.net/hubfs/2337212/__01%20Lockstep%20Diagnostic%20Assets/Videos/1.4.mp4
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1.4 Measures That Matter
The five lead and lag indicators to track success.
https://f.hubspotusercontent10.net/hubfs/2337212/__01%20Lockstep%20Diagnostic%20Assets/Videos/1.5.mp4
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1.5 Core Capabilities
Key resources and capabilities that enable your business to have a strategic advantage.
KEY COMPONENT
2

STRATEGIC CHOICES

Time, dollars, and focus are limited resources. Strategy directs the application of scarce resources for maximum leverage.
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2. Strategic Choices
The 5 Sub-Components of Strategic Choices
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2.1 Clarity on Context
A comprehensive understanding of the context that your strategy should arise out of.
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2.2 Core Strategy
A clear statement of how you are going to win.
https://f.hubspotusercontent10.net/hubfs/2337212/__01%20Lockstep%20Diagnostic%20Assets/Videos/2.3.mp4
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2.3 Aligned Choices
Alignment of the strategy and the key components of success.
https://f.hubspotusercontent10.net/hubfs/2337212/__01%20Lockstep%20Diagnostic%20Assets/Videos/2.4.mp4
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2.4 Horizon Alignment
Map project delivery across different time horizons to meet growth objectives.
https://f.hubspotusercontent10.net/hubfs/2337212/__01%20Lockstep%20Diagnostic%20Assets/Videos/2.5.mp4
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2.5 Stops and Nots
Free up resources by stopping tactics with low financial or strategic value.
KEY COMPONENT
3

VALUE EQUATION

The relationship between perceived benefits and perceived costs to distinguish the value of your products and services.
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3. Value Equation
The 5 Sub-Components of Value Equation
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3.1 Product/ Market Fit
A match between the needs of your customer segment and your products.
https://f.hubspotusercontent10.net/hubfs/2337212/__01%20Lockstep%20Diagnostic%20Assets/Videos/3.2.mp4
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3.2 Solution Design
What your product can do for customers and how it's able to solve their problems.
https://f.hubspotusercontent10.net/hubfs/2337212/__01%20Lockstep%20Diagnostic%20Assets/Videos/3.3.mp4
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3.3 Scalable Delivery
Package up the solution and optimise delivery so that you will not scale with the complexity.
https://f.hubspotusercontent10.net/hubfs/2337212/__01%20Lockstep%20Diagnostic%20Assets/Videos/3.4.mp4
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3.4 Value-based Pricing
A pricing strategy that is based on your customer's perceived value of a product or service.
KEY COMPONENT
4

GO-TO-MARKET PLANNING

A strategy to communicate with customers — the right message, to the right customer segment, at the right time and way.
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4. Go-To-Market Planning
The 5 Sub-Components of Go-To-Market Planning
https://f.hubspotusercontent10.net/hubfs/2337212/__01%20Lockstep%20Diagnostic%20Assets/Videos/4.1.mp4
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4.1 Predatory Value Proposition
Messaging you that position against the weakness of your competitors' greatest strength.
https://f.hubspotusercontent10.net/hubfs/2337212/__01%20Lockstep%20Diagnostic%20Assets/Videos/4.2.mp4
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4.2 Social Proof
Leverage a key principle of influence to guide decision making behaviour.
https://f.hubspotusercontent10.net/hubfs/2337212/__01%20Lockstep%20Diagnostic%20Assets/Videos/4.3.mp4
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4.3 Touchpoints Nudges
Optimise points along the journey to nurture customers to take the next steps.
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4.4 Brand & Campaign
Distinct visual cues that represent the brand and used consistently across various campaigns.
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4.5 Marketing Engine
Refine marketing tactics to increase your customer lifetime value and reduce the cost of acquiring a customer.
KEY COMPONENT
5

ORGANISATIONAL ENABLERS

Enhance the people and performance aspect of your business towards aligned organisational outcomes.
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5. Organisational Enablers
The 5 Sub-Components of Organisational Enablers
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5.1 People
Recruit, recognise, reward, and retrench to attract and hold the right people.
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5.2 Cultural Design
Identify the Ways of Being and Ways of Working between individuals and teams.
https://f.hubspotusercontent10.net/hubfs/2337212/__01%20Lockstep%20Diagnostic%20Assets/Videos/5.3.mp4
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5.3 Performance Enablement
Incorporate best practices from performing teams into your organisation.
https://f.hubspotusercontent10.net/hubfs/2337212/__01%20Lockstep%20Diagnostic%20Assets/Videos/5.4.mp4
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5.4 System Stacks
Visualisation of all your content systems and how they integrate with one another.
https://f.hubspotusercontent10.net/hubfs/2337212/__01%20Lockstep%20Diagnostic%20Assets/Videos/5.5.mp4
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5.5 Data Strategy
Identify ways to get and use valuable data to improve your product, service, and overall customer service.
KEY COMPONENT
6

EXECUTIONAL ENGINE

The ability to execute your strategy and gain momentum.
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6. Executional Engine
The 5 Sub-Components of Executional Engine
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6.1 Resource Allocation
Assign and provision for the right level of resources to projects and tasks.
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6.2 Task Accountability
Method to unlock discretionary effort within the team as they adopt organisational goals.
https://f.hubspotusercontent10.net/hubfs/2337212/__01%20Lockstep%20Diagnostic%20Assets/Videos/6.3.mp4
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6.3 Scoreboard Cadence
The measures that matter to track success and progress.
https://f.hubspotusercontent10.net/hubfs/2337212/__01%20Lockstep%20Diagnostic%20Assets/Videos/6.4.mp4
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6.4 Feedback Loop
A system for continuous learning that drives improvement.
https://f.hubspotusercontent10.net/hubfs/2337212/__01%20Lockstep%20Diagnostic%20Assets/Videos/6.5.mp4
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6.5 Celebration & Rewards
Ways to appreciate and recognise people to keep teams motivated and engagement levels high.
KEY COMPONENT
7

REIMAGINE VALUE

Keep an eye on the future and be prepared to invent yourself with an innovation pipeline.
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7. Reimagine Value
The 5 Sub-Components of Reimagine Value
https://f.hubspotusercontent10.net/hubfs/2337212/__01%20Lockstep%20Diagnostic%20Assets/Videos/7.1.mp4
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7.1 Edge Strategy
A system that embraces the development of new concepts so that you will never be caught stagnant.
https://f.hubspotusercontent10.net/hubfs/2337212/__01%20Lockstep%20Diagnostic%20Assets/Videos/7.2.mp4
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7.2 R&D/Innovation
Improve your business with research and development that’s thread through the entire organisation.
https://f.hubspotusercontent10.net/hubfs/2337212/__01%20Lockstep%20Diagnostic%20Assets/Videos/7.3.mp4
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7.3 Lab Experiment
A mentality to create safe experiments so that you can refine and grow the organisation.
https://f.hubspotusercontent10.net/hubfs/2337212/__01%20Lockstep%20Diagnostic%20Assets/Videos/7.4.mp4
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7.4 M&A Strategy
Looking toward mergers and acquisitions to grow capabilities, customer base, and revenue.